Notes on better user insight
Practical notes for product teams, founders, and researchers turning behavior signals into clearer product decisions.
The End of Watching Session Replays by Hand
Session replay gave teams visibility, but the next product advantage is finding the moments that deserve attention without watching hours of playback.
Flamio Team
Jul 27, 2026 - 8 min read
The Best AI UX Research Will Start With Behaviour, Not Prompts
AI UX research becomes more useful when it starts from real user behavior, intended journeys, and friction patterns rather than isolated interface prompts.
Flamio Team
Jul 21, 2026
Before You Hire a UX Researcher, Test One Flow
Early teams can learn a surprising amount by testing one critical flow before building a large research process or hiring a dedicated researcher.
Flamio Team
Jul 14, 2026
A Small UX Test Beats a Big Internal Debate
Short user tests help product teams replace opinion loops with real evidence from the people trying to use the product.
Flamio Team
Jul 9, 2026
Why Product Teams Ignore Research Until It Hurts Growth
Product teams usually do not ignore research because they do not care. They ignore it because the feedback loop feels slower than the build loop.
Flamio Team
Jul 6, 2026
The Hidden Cost of "Looks Good" Feedback
Polite feedback can hide real UX risk. Products need behavioral evidence, not only positive reactions from people reviewing a screen.
Flamio Team
Jul 3, 2026